Find Your Niche
The best way to stand out is through your products.
Not only by creating products that are high quality and easy to use, but also by creating products that fill a very specific niche.
A “niche” means a narrow segment in the market.
Teacher resources is NOT your niche. All TPT Sellers sell teacher resources.
Your niche is the specific kind of teacher resources you create.
It could be the subject or the type of your resources.
Prior to 2018, our winning product was a set of task cards, but we had a wide variety of different resources and activities for the middle school math classroom.
Our niche was middle school math.
Then, by pure luck, our Invisible Math Posters caught fire on social media. After 3 years of almost no sales at $1.99, they went viral on Instagram and became our best seller at $6.95 practically overnight.
Invisible Math became our new winning product.
From there, we recognized that there was a hunger for math posters that was going unfed.
What little competition there was for middle school math posters consisted of very low quality offerings.
After that moment of realization we changed course, and almost every new resource we’ve created since then has been a printable DIY poster.
We found our niche. We thought our niche was “middle school math,” but it evolved to be “middle school math classroom decor.”
Our DIY posters are outselling all of our other resources by a mile because we occupy a very specific niche.
There is nothing else like our DIY printable posters for sale on TPT.
Customers who buy a poster from us usually buy more than one. Some are buying 9 or 10 posters at once and decorating their entire room.
When you narrow your niche:
- Your customer base becomes more loyal
- Your repeat purchases increase
- Your store becomes more unique and special.
Find your winning product and then make more products just like that one.
Spruce Up Your Storefront
Take a peek at our TPT storefront:
We do a lot of things differently from most TPT Sellers.
99% of the time you see a store logo on TPT, it’s resized and it’s TINY. You can NEVER read it!
In our logo, I used a bright pink argyle background with BOLD lettering of Amy’s initials on top. Even at the very smallest size you can see what’s on our logo.
Branding with your store name or your picture is not strictly necessary. Why not try a minimalist design? Think of the Pepsi logo.
Most TPT Sellers turn their store banners into banner ads. Everyone hates banner ads!
Instead of attempting to advertise specific products, we’re using our banners in a different way.
Our banners are more like signage than they are advertisements.
If someone stumbles upon our storefront, they will be well aware that we are selling math classroom decor.
Your cover images are a uniquely important part of your TPT listing.
I believe we have the best cover images on TPT.
Almost nobody makes their covers like I do, and it’s been a really successful technique for us.
Our covers STAND OUT in the search results.
Re-designing all of our covers with the new style I developed has been one of many adjustments to our TPT store that’s helped our sales to skyrocket.
Pinning 2020 contains an entire section devoted to showing you how to create perfect TPT cover images.
I’ll show you exactly how to make your covers like mine, and I’ll show you a few other ways to make them too.
Not enough free time to remake your cover images?